Manufacturing: MFG DAY 2015!

Save The Date:

October 2, 2015

 

In lieu of my typical blog post, I wanted to take the time to increase awareness of a nationally focused day that is dear to my heart! Manufacturing Day℠ is a celebration of modern manufacturing meant to inspire the next generation of manufacturers. Although Manufacturing Day officially occurs on the first Friday in October—this year is October 2, 2015—any day can be a Manufacturing Day. Copied directly from the www.mfgday.com mission (http://www.mfgday.com/about-us):

MFG DAY addresses common misperceptions about manufacturing by giving manufacturers an opportunity to open their doors and show, in a coordinated effort, what manufacturing is — and what it isn’t. By working together during and after MFG DAY, manufacturers will begin to address the skilled labor shortage they face, connect with future generations, take charge of the public image of manufacturing, and ensure the ongoing prosperity of the whole industry.

As of the sharing of this information, there are 363 events scheduled around the United States, and the list keeps growing. Throughout Arkansas, some participants include:

Arkansas First Incorporated in Little Rock

Baldor Electric Company in Fort Smith

Cameron in Little Rock

Fort Smith Regional Chamber of Commerce

National Park College in Piney

Pace Industries in Harrison

South Arkansas Community College in El Dorado

To find an event in your area, visit http://www.mfgday.com/events

The purpose of these events is to give students first-hand, and oftentimes, hands on experience in understanding how things are made. It is also a good opportunity for parents to witness 21st century, advanced manufacturing processes and potential career paths for their children. Specifically in Arkansas, the Museum of Discovery has an exhibit, fashioned after the Mister Rogers’ Neighborhood tv show, that demonstrates “How People Make Things.” The program applies STEM principles in a fun format to engage students in basic manufacturing processes like cutting, molding deforming, and assembly on multi-axis machines. To learn more about the exhibit that runs until September 22, 2015, visit http://www.mfgday.com/resources/teaching-children.  

There are lots of opportunities to discover and explore the excitement of manufacturing. If your company or community is sponsoring a MFG DAY event that you would like to highlight, feel free to comment or send me an email to latanyua.robinson@gmail.com. If you like this post and want to catch up on some of my previous discussions, please visit the full Purposed Work blog at http://ltr-latrobe-mfg.blogspot.com/.

Mid-South Good Works

Some of what I am discussing in this post may be old news to regular readers of this blog. When I read press releases, I do not always take them at face value. I oftentimes conduct my own research in order to process information for my own understanding. The announcement of the Investing Manufacturing Communities Partnership (IMCP) (http://ltr-latrobe-mfg.blogspot.com/2015/07/outreach-for-good-works.html) has piqued my interest in the broad manufacturing landscape of the Mid-South that is based on data, and not simply my observations and limited personal knowledge.

So imagine my surprise when I consulted the Memphis Business Journal’s Book of Lists for 2014-2015 for the largest manufacturing operations in the Mid-South. The Top Ten Manufacturing plants, ranked by the number of full time employees in the region, include: Ashley Furniture Industries, Tyson Foods, Toyota Motor Manufacturing Mississippi, Nucor Corp, Lennox International, Riceland Foods, UTC-Carrier, Cooper Tire & Rubber, Kellogg, and Tenneco. Who knew that Stuttgart is home to two of the largest manufacturing employers in all of the Mid-South? (To learn more, visit http://www.bizjournals.com/memphis/research/bol-marketing/).

The regional IMCP awardee is called The Made in the Mid-South Manufacturing Alliance (MMMA). The initiative “supports expansion of manufacturing in the Memphis Metropolitan Statistical Area (MSA), with a special focus on a strong and growing medical device cluster in three states – Tennessee, Mississippi, and Arkansas.” In the announcement, I was surprised to read that Memphis is the home to 56 medical equipment and supply manufacturing companies. In my previous exposure to medical device manufacturers, the hotbed of activity was Warsaw, IN, known as the “Orthopedic Capital of the World,” boasting such companies as DePuy, Zimmer, and Biomet. In the Memphis area, I was familiar with companies like Smith & Nephew, Medtronic, and Wright Medical Technology. However, I was surprised to read in the Business Journal of regional companies like MicroPort Orthopedics, Medical Action Industries, Gyrus, NuVasive, Bioventus, Onyx, and Tegra Medical, in addition to a host biotechnology companies. To learn more about the MMMA, you can download and read the following: http://www.eda.gov/challenges/imcp/files/2nd-round/IMCP-2-Pager-Handout-Memphis.pdf

My own biases and limited knowledge lead me to believe that the primary industries and economies in the Mid-South were agricultural and distribution related. I grew up in this region, and until recently, never considered how the Mid-South has evolved as a realistic Land of Opportunity (nickname of Arkansas) for entrepreneurs and job seekers interested in manufacturing. For me, this research has been a personal teaching moment and reminder to never look at anything from your limited perspective. Are there other areas of economic diversity in the Mid-South that others should become aware? Feel free to comment or send me an email to latanyua.robinson@gmail.com. If you like this post and want to catch up on some of my previous discussions, please visit the full Purposed Work blog at http://ltr-latrobe-mfg.blogspot.com/.

Pitching Good Works

…the wise makes his speech judicious

and adds persuasiveness to his lips…

 (Proverbs 16:23)

One of my new volunteer activities is working with future leaders in the community to help expand their business etiquette skills. Once a month, I am involved with a team who meets with a diverse group of young people and role play various experiences they should expect to have in a business or professional environment. This weekend, we engaged them in developing his or her individual elevator pitch.

An elevator pitch is a business tool for clearly articulating what you or your organization has to offer. I prefer to call it your 30 second commercial: If you only have a short amount of time, like an elevator ride, what would you say that makes a lasting impression that leads to a follow-up?

An elevator pitch is a prepared statement. When crafting one, consider the following steps to make sure that the message is interesting, memorable, and succinct:

1. Identify the goal or objective of the pitch.
2. Explain what you or your organization does by using examples of problems you have solved.
3. Communicate what makes you UNIQUE, your value proposition.
4. Engage with an open ended question.
5. Put it all together.
6. Practice, until you get the pitch into a natural sounding 30 second conversation.

I love working with creative young people because their imaginations are limitless. Even though it was role-play, one young man pretended he was trying to get an invitation to apply for an intern position and he wanted to share his concepts for the first commercially available teleporter. Based on his pitch, I would have invited him to go through the interview process!

Working through the process was a reminder that I had not updated my elevator pitch in awhile. Using the guide provided above, a revised statement to introduce our workforce readiness solution to potential community or industry influencers reads as: My company provides consulting services to industrial organizations looking to expand their operations or their workforce. From my experiences in both corporate American and as a consultant, one of the issues that I have seen time and again is that small to mid-sized companies have a difficult time finding qualified candidates who have the necessary soft skills to succeed in a manufacturing or industrial work environment. To address that need, we developed workforce readiness solution that aides our partners in hiring the right people with the potential to excel in manufacturing jobs. Who in your organization is responsible for the #Youarehired! activities of identifying the technical and interpersonal skills needed to be successful on day one in the workplace? Here’s our capability brochure with our contact information. (Of course, the spoken message would be tailored for the audience.)

http://www.latrobellc.com/industrial-people.php

In working with young people, we try to emphasize that you never know when you will have an opportunity to make a lasting impression. Developing an elevator pitch is one example of preparing future leaders for likely exchanges in the professional environment. What other tools would you suggest we introduce and role play with the next generation to equip them for success in the workplace? Feel free to comment or send me an email to latanyua.robinson@gmail.com. If you like this post and want to catch up on some of my previous discussions, please visit the full Purposed Work blog at http://ltr-latrobe-mfg.blogspot.com/.

Outreach for Good Works

Two are better than one,

because they have a good return for their work

 (Ecclesiastes 4:9)

I have access to two opposing sides of the jobs debate. On one hand, I have been in meetings recently where employers comment about expanding their workforce, but express difficulty in finding qualified applicants. On the other hand, I hear kitchen table talk of those looking for jobs, but never getting a call back. Even in my hometown, I have uncles who are hiring managers, who also express concern about finding local talent? How is that possible in small or even regional communities?

The first question I always ask is about the community outreach to make sure the under-employed are aware of job openings and the skills required to perform the work. When the response is unclear to me, it is a pretty good indicator of why the employment gap exists. People will not apply for jobs that they do not know exist. This is especially true in manufacturing, not just at the shop floor level, but also for the support staff roles. For communities to be successful in addressing their workforce concerns, there has to be a connected effort of the local chamber of commerce / economic development agencies, employers, educators, and community advocates.

At the national level, a best practice example of multiply agencies working together is the Investing in Manufacturing Communities Partnership (IMCP). The program is an initiative designed to revolutionize the way federal agencies leverage economic development funds. It encourages communities to develop comprehensive economic development strategies that will strengthen their competitive edge for attracting global manufacturer and supply chain investments. Through IMCP, the federal government is rewarding best practices – coordinating federal aid to support communities’ strong development plans and synchronizing grant programs across multiple departments and agencies. Non-designated communities nationwide can learn from the best practices employed by these designated communities to strengthen American manufacturing. I was excited to learn that of the twelve pilot communities selected, I have had firsthand experience in two, Pittsburgh and Memphis. To learn more about this $1 billion dollar investment to accelerate a resurgence in the manufacturing supply chain, visit http://www.eda.gov/news/press-releases/2015/07/08/imcp.htm

Another program that I endorse is the ACT Work Ready Communities solution. I was first introduced to this program in Texas when the regional chambers of commerce were looking for a platform to help market the local workforce's ability to meet the current and emergent need for potential employers looking to invest in the area. The criteria for success was predicated on an agreed upon standard for certifying the skills. Perspective employees earn industry-recognized skill credential, the ACT National Career Readiness Certificate (ACT NCRC) and local employers use these certifications in their hiring processes. Although piloted in several counties in AR and TN since 2012, to date, I could only identify one company in the region who recognized the ACT Career Readiness Certificate, Smith & Nephew in Shelby County. Perhaps as more of these interagency partnerships converge, more companies and communities will adopt this process to address the skills needed to drive economic growth. To learn more about Work Ready Communities, go to http://workreadycommunities.org/.

In order for communities to address their economic growth by hiring people who have the right skills for the available and anticipated jobs, there must be an aligned, community-based initiative. As an advocate for careers in manufacturing, I am excited about the programs offered by the Investing in Manufacturing Communities Partnership and the ACT Work Ready Communities. What other solutions exist for improving the outreach and effectiveness for workforce development? Feel free to comment or send me an email to latanyua.robinson@gmail.com. If you like this post and want to catch up on some of my previous discussions, please visit the full Purposed Work blog at http://ltr-latrobe-mfg.blogspot.com/.